NY Knicks 2023–24 City Edition jersey.

I originated the core concept for the 2023–24 City Edition jersey while at MSG.

New York, New York.
A city defined by duality. So iconic they named it twice.

The idea became the foundation, brought to life with Ronnie Fieg and KITH.

Blending modern design with a nod to 90s New York grit.

Built for the city.

Date:

2021

Client:

New York Knicks

Role:

Creative Director